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    Friday, June 13, 2008

    A iPhone 2 Article For Your Reading Enjoyment

    Corporate-friendly new iPhone open for business


    By Michelle Kessler, USA TODAY
    SAN FRANCISCO � The new iPhone is built for business � and that makes it a real challenge to the BlackBerry and other corporate cellphone systems for the first time, tech analysts say.
    Unlike its predecessor, the 3G iPhone (AAPL) can connect with most corporate e-mail systems and handle Microsoft PowerPoint presentations. It also has tools that make it easier for corporate technology departments to manage. And it comes with a faster cellular Internet connection, which can better handle data-intensive business applications.

    That makes the iPhone "a serious threat to BlackBerry (RIMM) and the Windows (MSFT) Mobile camp," says tech analyst Tim Bajarin at researcher Creative Strategies.

    Although the iPhone has been around less than a year, it has already gained about 20% of the market for smart cellphones in the USA, researcher Gartner says. (Smartphones typically have an operating system and the ability to download outside programs.)

    But most of those sales were to consumers. Companies were reluctant to adopt the iPhone because it lacked business-friendly features, says tech analyst Mark Tauschek at Info-Tech Research. That's likely to change with the new model, which "is certainly in the same ballpark" as the popular BlackBerry e-mail device, he says.

    The BlackBerry's success has allowed RIM to keep prices relatively high. A top-of-the-line model costs about $350 with a two-year cellphone contract from AT&T, before promotional discounts. An iPhone used to cost $399, but Apple has dropped the price to $199 with a two-year cellphone contract. "It makes the iPhone much more competitive," says Gartner cellphone analyst Hugues de la Vergne.

    But RIM and other Apple rivals aren't standing still, Tauschek says. He points to the Touch Pro, a feature-packed business phone running Microsoft's Windows Mobile that was announced last week by Taiwanese phonemaker HTC. Like the iPhone, it has a Global Positioning System (GPS), a touch-screen and 3G connectivity. And it has a slide-out keyboard, which the iPhone lacks.

    "There's a lot of nice, slick Windows (phones) out there," he says.

    Apple also has an uphill battle to climb when it comes to winning over corporations. One of the big benefits of the new iPhone is that it's easier for computer developers to write programs for it. But in most big businesses, "There are still not a lot of Macs or Mac developers," says Ross Rubin, tech analyst at market researcher NPD.

    Many companies may choose to stick with Windows-based phones, which were designed to work with Windows PCs, he says.

    The iPhone's consumer-friendly design also may deter some business users.

    Many corporate phones, including most BlackBerrys, the Palm Treo (PALM) and Motorola Q, (MOT) have physical qwerty keyboards. The iPhone uses a virtual keyboard that appears on its touch-screen, which some users don't care for. "That will always be an issue," Bajarin says.

    Phonemakers aren't the only companies that could be affected by the new iPhone. Manufacturers of GPS systems are likely to also be hit, Bajarin says. "If I have a phone that has full GPS, why would I go out and buy a (stand-alone navigation system) from Garmin?" Bajarin says.

    Apple shares, which had risen on reports of the iPhone, closed down 2% at $181.61.

    Source: http://www.usatoday.com/tech/wireless/phones/2008-06-09-iphone-business_N.htm?csp=34

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